Beauty Industry West
BIW is a west coast-based trade organization serving the cosmetic industry. Become exposed to the latest information available on trends in the cosmetic business at our monthly meetings!
→ Join BIW
View Pics from the April Meeting with Davis Factor of Smashbox Studios and Cosmetics
Upcoming Events
February 16, 2010: Building and Sustaining a Successful Skincare Brand Across All Channels.
Kate Somerville is the creator and director of Kate Somerville Skin Health Experts, a renowned medi-skin clinic in Los Angeles. By partnering with top dermatologists and cosmetic surgeons and promoting the integration of skincare and medicine, Kate pioneered the field of paramedical esthetics and helped lay the foundation for the medi-spa industry. Kate's multi-dimensional strategy for achieving healthy skin has made her one of the most trusted names in skincare today. Click for more informationMarch 9, 2010: The Pink Report 2010: Women and Wal-Mart: An Intimate Conversation .
What do 150 million people do each week in America? They shop at the enigmatic mass merchandising Mecca affectionately known as Wally World. Think you don't have anything to learn from Wal-Mart because your brand is not on its shelves? Think again...Wal-Mart now sells more food than any other store chain in the world...is beauty next? The presentation will highlight female consumer insights gleaned from understanding her obsession with and her devotion to the most influential and important shopping store in the U.S.Speaker: Alisa Marie Beyer
