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Beauty Industry West Elects New Executive Board

29 Aug 2022 10:00 AM | Anonymous member (Administrator)

Los Angeles, CA – Beauty Industry West (BIW) is pleased to announce the election of the organization’s Executive Board, which will serve 2022-2023. The Executive Board is a volunteer position and is the governing body that oversees the strategy, mission and of the association and is responsible for representing the interests of its membership. 

Effective immediately, BIW’s Executive Officers are:


Dustin Cash

SOS Beauty Group

West Hollywood, CA

Vice President 

Florence Nacino


Walnut, CA


Amalia Gonzalez

Minerva Research Labs

Los Angeles, CA


Joanne Lee

Kaplan MD Skincare 

Beverly Hills, CA

Assistant Treasurer

Lisa Martines

Baralan USA

Los Angeles, CA

Executive Advisor

Ken Collins

AdCraft Labels

Anaheim, CA

The other voting members of the Board of Directors are Candace Krose (Necessaire), Eric Light (Aroma Naturals), Erin Breve (Barnette), Francesca Oasis (Kerstin Florian Intl.), Guy Langer (Qumulus Group), Holly Ohriner (Skinn+), Jerry Whitmore (Juniper Labs), Lynn Ludlam (Esche & Alexander), Margarita Gomez-Nadin (Deveraux Specialties), Oralia De Anda (Best Formulations), Roni Schmelz (Tucker Ellis), Thammasat Tantipinichwong (Brenntag Specialties), Yi Hsin Chang (Global Ingredient Solutions).

“It is an honor to be elected to lead this organization and serve our membership,” said Dustin Cash, newly-elected President of BIW and CEO of SOS Beauty Group. “I look forward to working alongside our new board to develop and expand upon our member benefits and better serve our greater community of beauty industry professionals.”

Under Cash’s stewardship, BIW members will look forward to expanded community and networking opportunities, education, events, industry resources and philanthropic initiatives. These new programs will include founder mentorship, digital education, industry innovation awards, career development resources and more. 

BIW will host its first annual Awards Gala on Tuesday, November 8, 2022, honoring BIW’s  “Entrepreneur of the Year”, Tiffany Masterson (Founder and Chief Creative Officer of Drunk Elephant) as well as BIW’s “Innovator of the Year”, Susan Goldsberry (Founder and President of Benchmark Labs). For more information, please visit 

About BIW

Beauty Industry West (BIW) is a non-profit organization that was established in 1990 by a group of West Coast based industry leaders, including Robert & Suzanne Grayson and Lynn Ludlam. BIW is the premier West Coast trade organization focused on bringing together today's innovators, entrepreneurs, experts and future industry leaders. We bring together the best of beauty to learn, network, collaborate while having fun! To learn more and to join, visit

Beauty Industry West (BIW) is a nonprofit trade organization focused on bringing together today's innovators, entrepreneurs, experts and future industry leaders.




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