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IPSY Appoints Francine Li as Chief Marketing Officer

02 Jun 2024 9:46 PM | Anonymous member (Administrator)

LOS ANGELES, May 21, 2024 -- IPSY, the world's largest beauty membership, has made a significant stride today with the appointment of Francine Li as its new Chief Marketing Officer (CMO). In her new role, reporting to CEO Scott Gilbertson, Li will spearhead marketing and communications, ensuring a seamless member experience to further IPSY's mission of inspiring everyone to express their unique beauty. Her leadership will be instrumental in reinvigorating the IPSY brand to engage the current community and reach the next generation of beauty fans. Francine's deep commitment to diversity, equity, and inclusion will also drive IPSY's impact efforts.

"Francine is a visionary talent. Her impressive success building resonant brands with next-generation customers will be invaluable to IPSY's growth trajectory and market leadership," said Chief Executive Officer Scott Gilbertson. As a brand and customer-led company, this is a critical role. We are confident that Francine's leadership will elevate and extend IPSY's indelible commitment to serving the needs of our members."

Li most recently served as Global Head of Marketing at Riot Games, where she oversaw culture-shaping games, including League of Legends and VALORANT. The company was named one of Fast Company's Most Innovative Brands during her tenure. Similarly, she led the Global Brand Strategy at Netflix during a period of hypergrowth. Previously, at preeminent creative agencies, she led creative campaigns for iconic brands, including Procter & Gamble, ESPN, and Budweiser. Li has been recognized as a 2023 Forbes Entrepreneurial CMO and has won over 50 global awards, including Cannes Lions, Clios, One Show Pencils, Effies, and an Emmy. Additionally, she has held the esteemed role of Jury President for both the Cannes Lions and the One Show.

"I am thrilled to be joining the IPSY team! It is a pivotal and exciting moment for the company as we embark on our next stage of growth. I look forward to applying my passions for creativity and innovation to a brand that epitomizes empowerment and self-expression. As someone who grew up not seeing myself represented in the beauty industry, IPSY's mission of redefining beauty in a way that celebrates diversity and authenticity deeply resonates with me." shared Francine Li.

Beauty Industry West (BIW) is a nonprofit trade organization focused on bringing together today's innovators, entrepreneurs, experts and future industry leaders.




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