EPR Unpacked:
What Beauty Brands Need to Know About Packaging Regulations
Packaging rules are no longer a someday issue. Extended Producer Responsibility (EPR) programs are already in effect or coming online across multiple states, and beauty brands are being asked to track materials, report data, pay fees, and rethink how products are packaged.
Join Beauty Industry West for a practical webinar that cuts through the patchwork. Moderator Ronie M. Schmelz, Partner at K&L Gates and a longtime BIW legal and regulatory leader, will be joined by fellow K&L Gates attorneys Avril Love and Maureen O’Dea Brill for a straight-talk session on what EPR means for beauty brands now, and what to do next.
Topics for discussion
- How packaging EPR works and why beauty is uniquely exposed
- The current state-by-state landscape and what’s changing
- What brands need to track, report, and budget for
- Practical steps to reduce risk, cost, and last-minute scrambling
Whether you lead a brand, manage packaging or compliance, or supply the industry, this session is designed to give you usable takeaways—not theory.
Members and non-members are welcome. Space is limited. Register now!
Presenters
Ronie M. Schmelz
Partner, K&L Gates | Moderator
Ronie is a partner in K&L Gates’ Commercial Disputes practice. A seasoned litigator, she now spends much of her time counseling consumer and personal care brands on how to stay out of court—helping companies reduce regulatory, advertising, and litigation risk before problems start. She is a longtime Beauty Industry West leader and frequently advises beauty and personal care companies on compliance and litigation-avoidance strategy.
Avril Love
Partner, K&L Gates
Avril is a partner in K&L Gates’ Commercial Disputes practice. She defends consumer product and personal care companies in court and before regulators on advertising, greenwashing, product claims, packaging, and e-commerce issues. She also advises brands on emerging compliance risks, including Extended Producer Responsibility (EPR).
Maureen O’Dea Brill
Partner, K&L Gates
Maureen is a partner in K&L Gates’ Environment, Land, and Natural Resources practice. She advises manufacturers and personal care companies on federal and state environmental compliance, enforcement defense, and public policy. Her work includes helping clients navigate the rapidly evolving landscape of state EPR packaging laws.
EPR Unpacked:
What Beauty Brands Need to Know About Packaging Regulations
Webinar
Date: Tuesday, October 13, 2026
Time: 11:00 AM
Location: Online
Tickets
Members: $30
Non-Members: $45
